Friday, 22 September 2017

WHERE IT ALL BEGINS......!

TRAVEL AND TOURISM

                                                                                                                   - BY DANISH FAROOQ

As we all know that our country is one of the oldest countries of the world. It is full of attractive historical places, heritage sites, and charming tourism places including mysterious places in various Indian cities which make India famous for travel and tourism all over the world.  People from all across the world come to see beautiful places in India and love to travel here. From the architectural and cultural point of view, India is one of the most famous countries all over the world. India is most populated and multicultural country and maintains its uniqueness for unity in diversity. India is the motherland of the worldwide famous legends such as Mahatma Ghandi, Gautama Buddha, Rani Lakshmi Bai and contains the traces of their presence in various forms.
Picture credits: Mr. Ashish Chandra.
Tourism to India is a big source of income for the country and many lives depends on this. The technological advancement has changed the way people look at travel, and has made a great impact on tourism.Tourism now a days is seen as a product and tourism as an industry but it is yet to attain the status of a formal industry . Tourism in India, is the second largest earning source of foreign exchange. The tourism industry in India employs a large number of people of both category, skilled and unskilled through its primary, secondary and intermediaries.Tourism in any country promotes its national integration and international brotherhood.
Our country is naturally bound in its all four sides offering wide range of flora , fauna, landforms, multiple cultures and above all a big treasure of handicrafts . Tourism in India can be called as a fully loaded product with all features. In order to leverage this uniqueness, a tourism campaign named as ‘Incredible India’ was started by the Indian Tourism Development Corporation (ITDC) in in 2005. Tourists places in India has also been divided under sections like spiritual tourism,’ ‘ecotourism’, ‘spa tourism’, and ‘adventure tourism’ in order to encourage tourism and better growth in India.

India is awakening to this boom of tourism and we still lack the sensitivity towards tourists and tourism places. We are still to reach our full potential of tourism revenues. There is still lot of scope and in spite of all the negatives – safety issues , high population , pollution, poorly kept historical sites , lack of proper infrastructure we are a sought after tourist destination . So I leave you to ponder what will happen if we are able to improve upon even 50% of these concerns. Small improvements and little concerns can give a big leap to tourism.

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